Like Later, they segmented this information by industry and social network and found that the best time to post is Tuesday between 11am and 2pm, or at 11am every other weekday. Sprout Social (opens in new tab) has also published their analysis of when their Instagram posts get the most engagement. On the flipside, Later says that the worst time to post on Instagram is: However, to optimize for each day individually Later suggests: "By posting earlier in the day, accounts benefit from less competition (globally, most posts are shared between 9 AM-1 PM each day), while also tapping into traffic from users during their first scroll of the day - even if that’s a few hours after the post was shared," the Later study (opens in new tab) reads. Recent research by social media marketing platform Later (opens in new tab) found that, after analyzing 35 million global Instagram posts, the best time to post on Instagram (in local time) is 6am and the best days to post are Saturday and Sunday. Studies have found several different answers to this one. When is the best time to post on Instagram? Posts with links that may direct people away from Instagram are also de-prioritized, which is why people who want to grow their accounts need to determine the best time to post on Instagram to give them the surest shot at engagement and, for businesses, revenue.
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